Gated attendance -- over 120,000

Perimeter audience -- 1,000,000

• Mayor Annise Parker invited Texans to Houston's Official Fourth of July Celebration, Freedom Over Texas.
• Headlining the evening's celebration on the Freedom Stage was Jack Ingram, Chris Young and Rodney Atkins. Ingram won the 2008 Academy of Country Music award for "Best New Male Vocalist." Young's last three singles have all hit #1 on the charts including his single, "Getting You Home," which was nominated for a Grammy. Platinum selling artist, Atkins has received recognition from the Academy of Country Music as Top New Male Vocalist Award in addition to five other nominations and two Country Music Association nominations.
• Throughout the day, four stages kept toes tapping with music from regional artists including Mango Punch, The Fab Five and The Tip Tops. Local groups including Ira Perez and the Kracker Nuttz entertained Houstonians at the event. More than 30,000 square feet of free educational programming and entertainment entertained children in the Walmart All American Kids Zone.
• In keeping with last year's theme, Freedom Over Texas increased its offering of recycling receptacles, encouraging all patrons to recycle.
• Additional recycling receptacles and signage were increased throughout the site. As a result, almost 25% of all trash collected during the day was recycled.
• For the first time, the event featured food trucks and cooking demos by Celebrity Chefs; German Mosquera from Ruggles Green, Randy Evans from Haven and Monica Pope from T'afia in the Reliant Energy Red, White and Green Scene area of the festival.
• KBR Liberty Park Zone showcased military artifacts and vehicles including representation from all five military branches and more. The branches and the Houston Police Department offered recruiting on site. The U.S. Army showcased an Apache Helicopter flight simulator and a 55-ton M-60 Battle Tank. Booths and exhibits included: KBR Liberty Park, Bud Light Zone, Walmart All-American Kids Zone, Reliant Energy Red, White and Green Scene and 2011 Land Rover Models.
• With the donation of one canned item per person to the Houston Food Bank, admission for the event was FREE. For attendees who donated a Walmart Great Value product, Walmart matched their donation.
• The event partnered with the Houston Food Bank for the second year to collect food donations to help the city's neediest families. More than 39,480 lbs. of food were collected, which included a match of 2,844 lbs from Walmart. This donation is equivalent to 33,066 meals for Houston area residents.
• For the sixth year, the Texas Volleyball Championship featured both men and women. They competed for a combined prize of $8,000.

TELEVISION

• ABC-13 / KTRK-TV coverage included:
  • The Freedom Over Texas Preview Special aired on Sunday, June 26, from 10:35 p.m. – 11:05 p.m., previewing the July 4th event
  • The Freedom Over Texas Preview Event Repeat aired on ABC-13/KTRK-TV, Sunday, July 3 from 12:00 p.m. – 12:30 p.m., previewing the July 4th event.
  • The Freedom Over Texas Preview Event Pre-Show aired on ABC-13/KTRK-TV, Monday, July 4 from 7 p.m. – 8 p.m., previewing the July 4th event
• Three hour live broadcast on ABC-13/KTRK-TV, Houston's #1 station, was the most watched program of the night.
• More than 114 stories on KTRK-TV, KHOU-TV, KRIV-TV, KIAH-TV, KPRC-TV, KXLN-TV and KTMD-TV.

PRINT

• Houston Chronicle '29-95' Section cover page with four full color pages of editorial coverage on July 1
• Houston Chronicle front page of the newspaper on July 4, July 5
• HCN's Greater Houston Weekly featured Freedom Over Texas in more than 15 local newspapers
• More than 700 column inches of editorial coverage

RADIO

• More than 970 live and recorded radio spots aired on 5 stations in Houston including KILT 100.3 FM, Hot 95.7 FM, Mega 101 FM, MIX 96.5 FM and Sports 610 AM
• 9 radio interviews were secured on 7 stations in Houston including KILT 100.3 FM, Hot 95.7 F, MIX 96.5 FM, Sports 610 AM and Talk 650 AM.

ONLINE

• Information about Freedom Over Texas was featured on more than 94 Web sites including TexasHighways.com, CultureMap.com, SouthernLiving.com and Chron.com