For decades, the Mayor’s Official July 4th Celebration has been a six hour event of festivities and tradition in Eleanor Tinsley Park on Buffalo Bayou. It has become Houston’s signature annual event attracting nationally recognized recording artist(s) and, regional and local talent. The festivities include the Walmart All American Kids Zone, a free children’s entertainment area; KBR Liberty Park features military assets such as tanks and helicopters and pays tribute to all five branches of the military; A Red White and "GREEN" Scene, a Family Fitness Zone and, the Bud Light Texas Men’s and Women’s Sand Volleyball Championship. The event culminates with one of the largest fireworks displays in the USA overlooking the Houston skyline. 2011 marks 175th Birthday of the state of Texas as well as Houston.

2010 - Over $8,000,000 in measured media value to promote the event.

Sponsor receives exclusivity regarding promotion of brand on-site at the event, specific to its business category.

100,000 on-site, 1,000,000 perimeter audience, and a television viewing audience of nearly 2 million. Full complement of media with television, radio, print, web and social media

Sponsor can conduct third-party promotions with approved retailers. Use of VIP hospitality area(s) for client entertainment commensurate with sponsor level. Promotional timeframe of one month prior to the event and day of event.

The Mayor’s Office of Special Events values our sponsors and relationships. Sponsors are limited and are category exclusive.

Mayor’s Office of Special Events controls tickets, signage and on-site activity at the event.

Co-producers include the City of Houston and ABC-13/KTRK-TV. Sponsors include  Budweiser, Land Rover, Walmart and KBR.  Weekly planning meetings and an annual sponsor appreciation luncheon offer networking opportunities.

The event issued 300 media credentials in 2010. ABC-13/KTRK-TV is a partner in producing the Freedom Over Texas. Major radio and print media partners. Dedicated Public Relations by nationally known firm, DPWPR.

The Mayor’s Office of Special Events live entertainment and event programming, producing and marketing expertise spans 20+ years.  There is extensive dedication to working with sponsors and collaborating with media to deliver a high quality interactive marketing experience while ensuring a spectacular event for on-site attendees and television viewing audience.  Long-term loyal anchor sponsors and high sponsor renewal rate are indicative of the Event’s successful history.

The Mayor’s Office of Special Events produces and permits events within Mayor Parker’s civic celebration program that enhances Houston’s community spirit and rich cultural diversity.  Proceeds benefit Central Houston Civic Improvement, Inc is a Texas 501(c)(3) non-profit.  Sponsorship is tax-deductible.