Mayor's Office

Press Release

Mayor Parker and Comcast SportsNet Houston Announce Major Local Sports Media Investment and Jobs



March 7, 2012 -- Houston Mayor Annise Parker and Comcast SportsNet Houston, a partnership between the Rockets, Astros and the NBC Sports Group, today announced that Comcast SportsNet Houston will make a significant local investment to build a multi-million dollar state-of-the-art studio and production facility, creating 125 new jobs.  This investment is facilitated in part by Houston’s Market Square Tax Increment Reinvestment Zone (TIRZ) #3.  The new NBC Sports Group facility will be located in the Houston Pavilions entertainment complex in downtown Houston.  Comcast SportsNet Houston, launching in the Fall of 2012, is the new local home for the Astros, Rockets and other local sports coverage.



"Houston welcomes the tremendous partnership of the Houston Rockets, Astros and NBC Sports Group and its long-term investment,” said Mayor Parker.  “My main priority is the creation of local jobs and I am thrilled to be able to announce the creation of many new local jobs in the technology and media industries.  Houston will benefit from this economic boost and from its new position among the nation’s premier local media facilities.  It wouldn’t have happened without the commitment of Rockets owner Leslie Alexander, Astros owner Jim Crane and many others. I want to personally thank all of them for their diligence.”


Comcast SportsNet Houston President and General Manager Matt Hutchings added, “Our new network will be based in Houston because being a fan is an inherently local passion. Together with our partnership between the Astros, Rockets and the NBC Sports Group, we are creating a better sports experience for Houston fans on the air, online, and by creating a beautiful new street-level studio facility where Houstonians work and play. Our new team of professionals will hit the ground running when we launch this fall, and I’d like to thank Mayor Parker for her assistance in making our vision a reality for Houston fans.”

In addition to the local jobs that will be created, the city of Houston, the state, local charities, businesses and schools will all benefit.   The Market Square TIRZ contribution will be more than offset by spending at nearby stores and restaurants by tourists and local residents who come downtown to watch the live broadcasts from a street level viewing area, similar to that utilized for NBC’s Today Show at Rockefeller Center in New York.


“This is a great opportunity to facilitate growth and jobs downtown, which is a big part of our Mission,” said Market Square TIRZ #3 Chairman Xavier Pena.  “Broadcasting from the Pavilions, a development that has been important to us for many years, will bring more attention and people to Downtown.  This will also showcase the many sports venues in this area, especially the Astros and Rockets, who are critical destination venues.”


When the Comcast-NBCUniversal transaction was completed in January of 2011, NBC Sports united with Comcast to create the NBC Sports Group. The new sports media company consists of an array of broadcast television, cable television and digital sports assets, such as NBC Sports, Golf Channel, NBC Sports Network and 11 regional sports networks, including the soon-to-be-launched Comcast SportsNet Houston.