Sponsorship Information
For Event Sponsorship Information please contact:
Steve Muraco
Division Manager
Sponsorship
Direct: 832.393.0838
steve.muraco@houstontx.gov
Susan Bono
Sponsorship Account Executive
Mayor's Office of Special Events
Direct: 832.393.1037
susan.bono@houstontx.gov
Prestige of Property: The Annual Houston Salutes American Heroes Veterans Day Ceremony and Parade is a four hour event of festivities and tradition in the streets of Downtown Houston. The festivities include paying tribute to all five branches of the military that involves a ceremony at city hall; A Job Fair and Health Fair for Veterans, and, the Parade of Heroes that highlights the men and women of the armed services.
Recognizability / Awareness 2010: Nearly $300,000 in measured media value to promote the event.
Category Exclusivity: Sponsor receives exclusivity regarding promotion of brand on-site at the event, specific to its business category.
Level of Audience Interest / Loyalty: 25,000 on-site and full complement of media with television, radio, print, web and social media
Ability to Activate: Use of VIP hospitality area for client entertainment commensurate with sponsor level. Promotional timeframe of one month prior to the event and day of event.
Sponsor Exclusivity: The Mayor’s Office of Special Events values our sponsors and relationships. Sponsors are limited and are category exclusive.
Protection of Property: Mayor’s Office of Special Events controls tickets, signage and on-site activity at the event.
Media Coverage Potential: The event will make every attempt to secure major radio and print media partners.
Established Track Record: The Mayor’s Office of Special Events live entertainment and event programming, producing and marketing expertise spans 20+ years. There is extensive dedication to working with sponsors and collaborating with media to deliver a high quality interactive marketing experience while ensuring a spectacular event for on-site attendees and television viewing audience. Long-term loyal anchor sponsors and high sponsor renewal rate are indicative of the Event’s successful history.
Beneficiary: The Mayor’s Office of Special Events produces and permits events within Mayor Parker’s civic celebration program that enhances Houston’s community spirit and rich cultural diversity. Proceeds benefit Houston Parks Board, a Texas 501(c) (3) non-profit. Sponsorship is tax-deductible.
