Performance indicator:

Estimated Tourists/Visitors

Source: Houston First, Houston Convention and Visitors Center Bureau

Indicator description:

This indicator provides a measure of unique and internationally recognized cultural and entertainment opportunities. The indicator identifies the number of visitors to the Houston area each year. This includes business, medical, arts and culture and sports related visitors and tourists.

This indicator is associated with the following goals:

Note: Plan Houston's performance indicators are intended to inform the public and policy makers on the community's success at achieving Plan Houston's community goals. Identifying current performance is a first step; future steps could include tracking progress over time and establishing preferences on outcomes.