Each year a new route is featured to meet the Mayor’s objective to showcase Houston neighborhoods.  The 20, 40 and 60-mile ride is a BP MS 150 approved recommended ride.

Nearly $500,000 annually in media value through advertising and editorial opportunities.  Mayor Annise Parker personally participates in promotion of the ride through interviews and PSA’s.

Sponsor receives total business category exclusivity regarding promotion of brand on-site at the start / finish line, rest stop areas, & hospitality.

The ride has grown to more than 6,000 riders from the city and region.  Participants draw primarily from the Houston area, Gulf Coast, and SE Texas with secondary markets also drawing from Austin and San Antonio.

Sponsor can conduct third-party promotions with approved retailers and use hospitality area for client entertainment.  Promotional timeframe of six weeks.

The Mayor’s Office of Special Events limits the amount of clutter by capping the number of “Official” category sponsors.

The Mayor’s Office of Special Events controls tickets, signage and marketing collateral materials for the Tour de Houston.

Co-sponsors include Michelob Ultra, Sun and Ski Sports, Watermill Express and Houston Press. Event planning meetings and sub-committees provide sponsor-networking opportunities.

Major TV, radio and print media partners.

The Mayor’s Office of Special Events live entertainment and event programming, producing and marketing expertise spans 25 years.  The department employs two full-time people devoted to sponsors and six full-time event coordinators.  There is extensive dedication to working with sponsors and collaborating with media to deliver a high quality interactive marketing experience for sponsors while ensuring a safe, fun and challenging event for participants.  City departments participating in the event include, Houston Police Department, Houston Parks and Recreation Department, Public Works & Engineering, Houston Fire Department, Solid Waste Department, Metro Transit Authority.  Very high sponsor renewal rate.

The Mayor’s Office of Special Events produces events to create civic celebration and enhance the community.  Proceeds benefit Houston Parks and Recreation Department through the Houston Parks Board, a Texas 501(c)(3) non-profit.  Sponsorship is tax-deductible.