Administration and Regulatory Affairs

Strategic Customer Initiatives

Contact: Lara Cottingham
Deputy Assistant Director

This division focuses on developing new alliances and business process initiatives to further ARA’s mission to continually improve operational efficiency and service excellence for Houstonians.

Division Responsibilities

  • Focuses on evidence-based solutions to projects taken on by the division that align with departmental and city-wide strategic direction.
  • Strives to meet customer demands and continually improve ARA’s positioning with respect to its customers.
  • Develops and maintains customer focused initiatives that build ARA’s brand and help position the department and the City of Houston as a customer-centric organization.