Houston Health Department

The Basics Houston tools to support brain development now accessible in 10 languages


April 23, 2021

HOUSTON - The Houston Health Department is excited to announce its partnership with Rupani Foundation USA (RF-USA) that has expanded access to The Basics Houston. The Basics Houston videos are now accessible in 10 languages -Arabic, Burmese, Chinese, English, Nepalese, Persian, Spanish, Swahili, Urdu and Vietnamese through sponsorship by the Rupani Foundation.

The Basics Houston teaches parents and caregivers how to help children, birth to age 3, reach their full potential. The Five Basics include: Maximize Love, Manage Stress; Talk, Sing, and Point; Count, Group, and Compare; Explore Through Movement and Play; and Read and Discuss Stories.  The Basics Houston website is designed to be a robust digital presence that educates users and provides free resources to bolster brain development and skill-building for young children in their first three years of life. Recently, a translation bar that includes all 10 languages was added to the website.

“The Basics Houston is a vital part of Houston’s youngest population being equipped for success beginning at birth and leading into their adult years of life,” said Mayor Sylvester Turner. “Being housed in one of the most diverse cities in the nation, The Basics Houston initiative expands beyond people merely adopting a concept, rather, it serves as a tool to increase awareness and provide parents and caregivers tools they can leverage to improve their children’s readiness.”

“All children deserve a healthy start, and all Houstonians benefit when that happens,” said Nasruddin Rupani, founder of the Rupani Foundation (RF) and chair of RF-USA. “Translating Basics Houston to 10 languages means doubling down on our shared commitment to be a more inclusive and child-friendly city for many more thousands of families who weave into our unique cultural fabric.”

Houston is one of the most diverse cities in the nation.  Priority was given to making The Basics Houston accessible to all Houstonians.  The first 1,000 days of a child’s life and the impact of experiences that take place in the beginning stages of life are key factors in early brain development.  During this critical window of opportunity, brain cells can make up to 1,000 new connections every second – a once-in-a-lifetime speed.  These connections contribute to children’s brain function and learning and lay the foundation for their future health and happiness.

The Basics Houston is an affiliate of the Basics Learning Network, a nationally recognized, scientifically proven initiative, founded by Dr. Ron Ferguson to address cognitive skill gaps between children of different races, ethnicities, and parental education levels.

The Basics Houston has partnered with experts throughout Houston to ensure the Five Basics connect directly with local parents and caregivers. Children’s Museum Houston, a nationally recognized leader in early childhood education, produced local videos and developed a series of free in person “fun-shops” that are now available virtually to all Houston-area families. Dr. Quianta Moore, a Fellow in Child Health Policy at Rice University Baker Institute for Public Policy, provides ongoing research on best strategies and policies to support children’s development and wellbeing that advances stakeholder interests.

For more information on The Basics Houston  and to access resources visit www.thebasicshouston.org. Learn more about Rupani Foundation USA at www.rupanifoundationusa.org


About The Basics Houston
The Basics Houston is a public health awareness initiative dedicated to empowering parents and caregivers of children birth to age three. Through the incorporation of five, fun, powerful principles known as The Basics into day-to-day routines, the Houston community can work collectively to help every family help every child reach their full potential.

Led by Dr. Ron Ferguson, The Basics, Inc. grew out of the Achievement Gap Initiative at Harvard University in partnership with the Black Philanthropy Fund in Boston, Massachusetts. The Basics provide a sturdy foundation for school readiness built around social, emotional, and cognitive skills among children birth to age three, which bolsters brain development across whole communities.

TripSaavy’s 2018 Editor’s Choice Award “Best Family Attraction and Experience,” AAA 2018 Editor’s “Best Of Things To Do,” listed among Forbes, LA Times and USA Today’s “Best Children’s Museums in the U.S.,” TripAdvisor’s Certificate of Excellence “Hall of Fame,” Kids Out and About “Top 20 Places to Take Kids in Houston,” The Culture Trip’s “Top Museum and Landmark to Visit in Houston” and one of “Houston’s Must See Museums” by Travel Channel, the Children’s Museum of Houston is a Playground for Your Mind™.

The Basics Houston is dedicated to transforming communities through innovative, scientifically proven principles centered around educating with an intent to ignite passion for building the brains of Houston children during their early stages of life. Founded in 2016 through the support of community partners such as The Episcopal Health Foundation, The Rupani Foundation, The Houston Health Foundation, Children’s Museum Houston, and the Houston Health Department, The Basics Houston offers vibrant learning that raises awareness for building the capacity to support and encourage early childhood brain development around the city of Houston. For more information, please visit www.thebasicshouston.org.


About The Rupani Foundation
Founded by renowned worldwide philanthropist and entrepreneur Mr. Nasruddin Rupani, Rupani Foundation USA (RF-USA) believes that investing in children ensures securing a healthy future for the world. Using Early Childhood Development (ECD) as a tool for socio-economic change in underprivileged communities, RF-USA helps parents and children reach their full potential to positively transform the communities they live in.

Marginalized communities in Houston, TX and all over the US including Immigrants, refugees, other communities of color and low-income populations, suffer from educational, health, and economic disparities. RF-USA creates avenues to unlock equitable access to resources that help mitigate these disparities, making them more easily available by means of adaptation through the lenses of technology, translation, and cultural sensitivity.

RF-USA is known for bringing its Informed Parents (IP) Program, an evidence-based early childhood developmental group-based parenting skills class, directly to residential and community centers, literally meeting mothers and caregivers where they are, providing culturally sensitive instruction coupled with needs-based referral services to make sure that family supports are in place to support healthy child development. Pandemic adaptations guided the curriculum to digital channels ranging from YouTube to Facebook to even WhatsApp. RF-USA consistently engages with experts, including leading scientist and policy expert Dr Quianta Moore, to evaluate and guide continuous improvement of its educational programming and interventions.