Performance indicator:

Tourism Dollars Spent

Indicator description:

This indicator provides a measure of tourism and visitor activity that fuels economic activity, industry and cultural attractions. The indicator identifies the amount of money spent by visitors while in the city. This includes hotel bookings, fuel purchases, and other visitor expenditures, measured for the City of Houston area.

This indicator is associated with the following goals:

Note: Plan Houston's performance indicators are intended to inform the public and policy makers on the community's success at achieving Plan Houston's community goals. Identifying current performance is a first step; future steps could include tracking progress over time and establishing preferences on outcomes.