Grow A Business
Market Your Business
Social Media Marketing
The benefit of social media is connecting with customers and potential customers. It allows you to share, collaborate, and communicate thoughts and ideas with your prospects and customers. It would be advantageous from a competitive standpoint to take advantage of this opportunity. Consider the following:
CREATE A SOCIAL MEDIA VOICE PEOPLE WANT TO HANG OUT WITH
It is better to see individuals post for the brand instead of the brand itself posting because it seems more authentic and gives consumer value.
MAKE YOURSELF AND YOUR TEAM VISIBLE
Feature names and photos of the employees behind your social media and blog posts. Keep in mind the employees you designate to run your social media are the faces of the company with the power to damage your reputation in just one post so choose your employees carefully.
KNOW YOUR CUSTOMERS
You should know what work your consumers are trying to do, why they make the choices they make, what role your brand plays in their lives, how they experience your service and products then use social media posts to solve a problem or to achieve a mutual goal.
MIND YOUR SURROUNDINGS
Social media also allows you to learn from your consumers and competition. With consumers, you can see what they respond to, talk about, or favor. With your competition, you can simply follow their social media page. Social media is a two way medium in terms of information.
No one likes spam emails, spam letters in the mail, or blunt tv advertisements. Make your posts conversational in the sense that you are talking directly to the consumer as a friend with a secret underlining objective of promoting your business. Consumers like to be wined and dined for their business.
REALIZE THAT FANS AND FOLLOWERS ARE OVERRATED METRICS
You can have a few thousand fans, friends, or followers but this doesn’t automatically translate to accurate metrics. Social media can be very passive with the amount of content the consumer allows on their page. Most of the content is primarily tailored to their personal friends, therefore, businesses are the supplemental component to the social media. With respect to this, businesses should focus on the interaction with their consumers. Be aware of what posts they like, which they share, and especially read the comments consumers are leaving.